Branding pricing in Dubai spans a huge range because “branding” means different things to different businesses — for some it’s a logo, for others it’s a full identity system used across a dozen touchpoints. Before you compare quotes, it helps to know exactly what should be included at each price point.
50+ — Brands built under one roof
What Determines Branding Costs
- Scope of deliverables: A logo alone costs far less than a logo plus full brand guidelines, color system, and typography.
- Number of touchpoints: Business cards and a letterhead are quick; a full package with signage, packaging, and social templates takes longer.
- Strategy work: Agencies that start with real positioning and audience research charge more than those who jump straight to visuals — but the result tends to actually fit your market.
- Revision rounds: More structured feedback and revision cycles mean more design hours, which affects the final invoice.
Branding Packages in Dubai
| Package | Starting At (AED/mo) | What’s Included |
|---|---|---|
| Logo & Basics | AED 1,750+ | Logo design, color palette, basic brand guide |
| Full Identity | AED 4,250+ | Logo, guidelines, collateral, social templates |
| Brand Strategy + Identity | AED 9,000+ | Positioning, naming support, full identity system |
Figures are one-time AED project costs for the design package. Printed collateral (cards, signage) is typically quoted separately.
What’s Usually Included at Each Tier
- Logo design and a documented brand guideline
- Business cards and core marketing collateral templates
- A consistent identity system across every channel
- Color palette, typography, and usage rules
- Source files delivered for in-house use after handover
How to Choose the Right Package
A new business validating an idea can start with Logo & Basics and grow the system later. A business that’s already proven its model and is scaling across new locations or markets gets far more value from Brand Strategy + Identity — getting the positioning right before scaling is much cheaper than rebranding after the wrong identity has already shipped on signage, packaging, and a year of social content.
Frequently Asked Questions
Is a cheap logo design worth it?
A cheap logo with no guidelines often needs a redo once a business grows — that ends up costing more over time than investing properly the first time.
How long does a full branding project take?
A Full Identity package typically takes 3-5 weeks; a strategy-led project can take 6-8 weeks including research and positioning work.
Do I need a brand strategy if I’m a small business?
Not always at launch, but if you’re planning to raise investment, franchise, or expand to new emirates, clear positioning pays for itself quickly.
Want to see real examples before you decide on a package? Ask us for our brand identity portfolio. Explore our Branding & Visual Identity services or get in touch for a free consultation.